During some extra-curricular activities in summer time, all primary school students were required to come to class wearing a T-shirt bearing some sort of popular character. Why? I forget.
Most people wore a Loadsamoney T-shirt or a Fido Dido T-shirt or some such, but I - coming from the most socially repressed family in South East Anglia - didn't have any t-shirts with 'popular characters' on.
After at least half an hour digging through various closets, we found the closest thing possible - a T-shirt bearing a picture of the Halifax Building Society Cat.
While I like to think I was championing the cause of Naomi Klein's seminal book 'No Logo', I was actually championing the cause of low rate mortgages with 17.9% APR.