Super-heroes have been quite the thing recently, and showing unusual popular awareness, our local church decided to surf the zeitgeist.
Children attending church days were no longer sub-roleplaying gorks. They were Super-Heroes who attended Mission HQ (the village hall) to receive top-secret (cos no-one bothered going) assignments!
This rebranding of the church was backed up with a series of A4 posters containing all the vaguely hero-related clip-art the vicar could throw at it.
Needless to say, with a single stroke of the pen, these posters were amended to offer the children of the parish a rare strain of Super-Herpes.