Hedgehog Crisps
An early example of viral marketing. The people behind Hedgehog crisps, it was rumoured, used real hedgehogs to flavour their snacks. The age-old "well they do taste like chicken when cooked" excuse can be used when sampling a bag of the roast chicken crisps, though this will not get you very far when attempting to explain the distinct lack of hedgehog flavour in the salt and vinegar variety.
written by an*ny*ous*us*r, Ph*l Gla*sv*le, approved by Phil